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Ellen Patterson the "Queen" of South Del Mar and Off Market master Doug Brewer share their secrets

Friday, August 13, 2021   /   by Stephanie Cornacchione

Ellen Patterson the "Queen" of South Del Mar and Off Market master Doug Brewer share their secrets


Hello everybody! I'm Jack Campbell I'm with the Keller Williams Realty Campbell Team group out of North County San Diego and I'm super excited to be here today with Ellen Patterson and also Doug Brewer. The reason we're on set today and I'm so excited to have them is that these guys have done some amazing things recently in real estate and it's definitely worth talking about. Ellen has been what I like to call the Queen of Sea Point Sea Village or South Del Mar you're gonna make me blush Jack well and I say that because she's done an exceptional job of, you know, doing a lot of business there and we'll learn a little more about her secrets there and then Doug has become uh extremely proficient in our low inventory market have hunting down opportunities for clients that you know aren't readily apparent to the majority public. So Ellen I mean I want to start with you because I mean obviously you've got a closing coming this week which is amazing another testament to the work that you're doing in Del Mar thank you but I mean when I talk about the work you've been doing it's different because so much of your business has been not in the MLS or not on market what do you do different well it's really about being involved and entrenched in the community where where I happen to live I can't complain it's got ocean views everywhere and really making relationships with the neighbors and the other agents in the area especially that's how my clients and I have been able to find some properties for them before they ever go to market which has been huge especially in a market like this where there are constantly bidding wars once they do go to market yeah are you seeing any trends in the Del Mar markets is our prices still going up are they going down well they're definitely going up especially in my community which is great for my property value too I really can't complain so it's like you're working for yourself also yeah and I'm renovating right now adding you know instant equity in dollars per square foot so so yeah especially under the two million dollar price range is where you know I'm seeing things are just really flying off the shelves, in the upper markets they're not moving quite as fast for obvious reasons yeah is there is there still a strong demand for properties there have you seen anything weaning at all or is it what's happening now I mean. I held an open house two weeks ago had so many people come through a lot of people actually that are renting in the community that are now looking to buy because you know that they can still capitalize on the low-interest rates and not just you know, throwing their money away on rent. They love the area so why not buy now before the prices go up even more yeah that's amazing are you seeing a lot of cash buyers in that market yes yeah as a matter of fact my current contract that's closing on Monday I mean that's how that one played out and that was why the sellers were so willing to accept it without putting it on the market because they had just made an offer on a home that same day and and it just made it so much smoother for them and easier so probably it's a win-win right because you've got a seller who doesn't have to go through the formal process of selling their home on market right and then you've also got a buyer who doesn't have to go through the formal process of you know of looking at a bunch of homes and then you know fighting for a product right and potentially bidding against other people and driving the price up even further and yeah so it really sounds like it probably was a benefit for everybody absolutely yes well everybody's happy yeah it's interesting that you mentioned relationships as being such an important part of uh finding these off-market properties I know Doug you know the reason that we've got you here today and I'm so excited to have you share some information he's here today because you've done some amazing things as far as getting out into the community and using you know what I think most agents aren't doing you know they're going the extra mile to help find these off-market properties which all the shortage of inventory that we have I mean what is it what kind of things are you seeing what kind of things are you doing that are you know potentially leading to these opportunities for off-market properties yeah you know it's it's really no secret I mean it takes a little bit of legwork and you really want to know people who know people right? We have a database of over 27,000 contacts where we categorize them on the type of home they have and where they're located and we can access those people and touch base with them and they're a great resource for all of our potential clients. That's awesome. So it's interesting because I'm hearing something common between both of your dialogues and one is it's about who you know, it's the being connected. So if somebody were a brand new licensee and not yet connected in the industry or in the market it seems to me that there's a certain advantage when you talk about what it comes with to have the experience or know have that the depth or having been in the market and have market knowledge, it seems to me like that connectivity might be what you guys are referring to as being that that advantage. right? 100%. So what's what other specific actions are you taking Doug that lead to opportunities you know is there any specific things that you're doing? You know, I like to try and knock on every door possible specifically we have access to people who are going through bankruptcy who people who are in probate, people who are going through different legal issues family issues and so forth and often times properties kind of filter out of those situations and we're able to make those connections and we can find properties that pop-up and a lot of times they're good fit, yeah, and I guess I mean what's the real benefit to consumer who finds a property off market what well I'd say at least 20 percent of our sales are off market properties and if you can get somebody who has if you can find an off-market property it's it's great because it gives you the the opportunity to have access to a property before anybody else right it's a great it's a great resource so maybe it's you know so I would assume that that then just maybe getting them the right home that maybe they're just not seeing online because I know there's not a lot of inventory even in the MLS I mean the properties are selling so quickly that and then multiple offers so maybe just having access to more properties than is the key for the you know find the right home for their family right and it's a custom search at that point right you're looking for specific things and we can find specific answers so do you have any any coaching advice for buyers out there in today's market what what would you recommend that they do first in order to get the process started and, you know towards finding some of these off-market properties I mean is there something that you do you would suggest them doing in order to start this process finding off-market properties with them? the best way is to find somebody who's able to know the system and to work it and to have a partner in the process and it's always good to know somebody who's been through the rigmarole and been through what it takes to find the right property yeah well thanks for sharing all that I appreciate you guys coming on set today um you know if you're thinking about doing something in the coastal markets I tell you, Ellen, she's a rock star I'd highly recommend that you get connected with her and I'll tell you when it comes down to digging and doing the work that it takes to make things happen Doug's your guy he's got access he's definitely an analytic and gets into databases and right so he's definitely our guy there so I appreciate you watching today you guys all have a fantastic day there and thank you again for being on set thanks for having us.

  del mar, doug brewer, ellen patterson, off-market properties

Keller Williams
Jack Campbell
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